Status Machine aims to help Web creatives be more efficient and proactive in their day to day work. Status Machine is your watch tower to help you see the signal in all the noise, in regard to SEO, Availability, Content quality, Security and more. We wanted to develop a logotype that represents both sides of an analysis: the negation representing the issues as well as the critical moments (-). When the negative and the positive are combined, they represent solutions or warnings (- +). Whereas the positive logotype represents the good functioning of the system or the good moves (+). The brand is accompanied by a vibrant color chart, which goes hand in hand with the alerts. All of this presented in a simple fashion and standing out from the framework of the current web area.